Women Talk Money
I led copywriting and tone development for @womentalkmoney, Fidelity's Instagram community for women's financial education. We wanted the channel's voice to be warm, candid, and jargon-free, in a category known to be anything but. In addition to my copywriting work, i Directed unscripted interview segments, appeared as on-camera talent in multiple videos, and oversaw editing through final cut and release. The community doubled from 100K to 200K members during my tenure, with social driving 75% of referral traffic.
