If you don’t wake up excited to meet with a financial advisor—It’s only because you’ve never actually met one.

Voice of the Advisor set out to fix that. The series introduced Fidelity's real advisors to the brand's Instagram audience: who they are, what drew them to the work, and how their lives shape the way they think about money. I led the copy across the series, building the editorial approach that let advisors show up as themselves so that "talking to an advisor" started to feel less like an appointment and more like a conversation.